The Twilight Foundry Logo
The exact date that Twilight Foundry became a group is unclear. Likewise, the exact point in time we all sat down and said “this is going to be our logo” is also a giant question mark. Internet archive searches can only lead to so much, but there’s enough evidence floating around in the vastness of the Internet to suggest that the Twilight Foundry name, group, and logo all came into being during the year 2001.
It is believed that SumDude first suggested the name “Twilight Foundry” as a wink and nod to the Nintendo 64’s then-obscure game Blast Corps, a game that was only a mere four years old at the time. Naming the group and designing a logo for the Twilight Zone website was a team effort, however Lewis is credited with drawing the original logo pictured above. Yes, that’s an MS Paint creation combining the worst possible use of the line tool, the “Westminster” font, and a complete disregard for centering or cropping. The image is also a bizarre 184 x 97; back in the early 00’s however — when maximum resolutions were still in the triple digits — this was a pretty big graphic.
With the advent of “Twilight Foundry Robotics” the new term was shamelessly tacked onto the end of the logo rounding out the trio of primary colors and creating what is more than likely the loudest logo in the history of the world. This would be the logo the group would use until its dissolution in 2004. This logo was proudly displayed on the Twilight Zone website, on the group’s real life robot combat creations, and even graced the pages and iconography of the Battle Clash robot combat events.
The Twilight Foundry logo is a curious creation, however, because it seems to laugh in the face of a readily available source of design inspiration: the Blast Corps game that the name was borrowed from.
Arguably, a potentially easier course of action would have been to recreate Blast Corps‘ in-game titles and headers (created from the “Stencil” font with a gradient and stretched vertically) than to go through the trouble of designing a formal logo. At one point this was probably discussed but it’s important to look at the logo as it would have fit in with the group’s website at the time. The Twilight Zone was a gaudy amalgamation of flashing graphics, animated GIFs, and bright colors. Some of the website was designed poorly on purpose, but most of it was unintentionally high pizazz. When a website’s background is a tiled array of a spinning gray and blue GIF named “flipmode” having a quiet logo written in Stencil doesn’t seem like a good idea. You need something loud, louder than that stupid background.
You need a giant yellow rectangle with green and blue text and black accents.
Surprisingly, when Twilight Foundry was reformed in 2008 the group kept its original logo, though it was redrawn to look nicer at higher resolutions. There was some extended discourse about what to do in regard to the old Foundry logo; it was an older relic whose loud and flashy appearance didn’t seem to fit in with the group’s newer projects, especially when their production partners at the time all used quieter black and white designs.
The result of this clashing was a slightly muted logo with redrawn lettering:
This logo (nicknamed “Neon”) never saw public use. It was reserved for in-house titlecards of various video projects when the group was operating as “Twilight Foundry Films”. Speaking of “Films”, for a period of time the original yellow logo was actually put out of use altogether in favor of an even more minimalist design:
Twilight Foundry Films used a text-only approach (the font used is Kroftsmann) with a random video clip placed above it, usually one that had no relevance to the production (or one that wasn’t even made by the group for that matter). For a brief period of time these production bumpers featured clips from Twilight Foundry’s 2001 web series Code: BS, though these were phased out and replaced with more surreal clips after only a few productions. Pictured above is one such clip from a costume creator dressed in a Feraligatr fursuit.
Twilight Foundry’s stint as a dedicated film studio ended after only a couple years. With a more refocused approach — turning their attention back to video games and the Internet at large — they were in need of a traditional logo once again. At the time, Twilight Foundry had lent their talents to designing computer games which understandably required a developer logo. The following logo was introduced in 2012 and continues to see use to this day:
Originally drawn as a small in-game pixel icon, Twilight Foundry’s current logo keeps the same look and feel of the original from 2001 but streamlines it into a less obtuse and more portable and usable size. The green “laser letters” were kept complete with their black background which was adjusted and straightened out. While the Westminster font was ultimately retired from this logo the same design behind the typeface made its way through by means of the selected accents at the bottom of the letters. All of the text was given a gentle gradient and then placed upon a slightly three-dimensional yellow block. The end result is a re-envisioning of a 14+ year old logo that’s not offensive to look at.
Our logo is one of the most important facets of our group. Over the years it’s something we feel has been uniquely designed like no other graphic out there and has served to define us for the different group that we are. The logos seem to only last for a few years at a time, so who knows when this will change again, but there’s always room for reinvention.